Why the 2025 Ford Bronco Base Model Is Back And What It’ll Cost You?

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2025 Ford Bronco Base Model

The Ford Bronco has always been more than just a vehicle. It is an American icon. In 2025, the return of the Bronco base model has stirred excitement across the auto community. After being discontinued due to supply chain issues and production changes, the base version is finally back. But why now? And more importantly, how much will it actually cost you?

Let’s explore what led to its return, what features it offers, and whether it is worth your money in the current market.

A Quick Look at the Ford Bronco’s Recent History

The modern Ford Bronco was reintroduced in 2021, reviving the legendary nameplate that originally launched in the 1960s. It was praised for its rugged design, off-road capability, and retro charm.

However, in the past couple of years, Ford made changes to its trim lineup. The base model was quietly removed, leaving buyers with pricier options like the Big Bend, Black Diamond, and Badlands.

Many budget-conscious buyers and first-time Bronco enthusiasts were disappointed. So the question became, would Ford bring the base back?

Now in 2025, the answer is yes, and it is making headlines.

Why Ford Brought Back the Base Model?

There are a few key reasons behind this strategic decision:

1. Consumer Demand

Ford received significant feedback from customers and dealers requesting a more affordable Bronco option. Not everyone needs premium off-road features or luxury interiors. Many simply want the core Bronco experience without the extra price tag.

2. Competitive Pressure

In the current SUV market, brands like Jeep and Toyota are offering lower-cost off-road capable models. Ford needed to respond to maintain its share in the affordable adventure vehicle category.

3. Economic Considerations

With inflation and car prices rising, the need for entry-level models has never been greater. Ford reintroducing the base trim is a smart move to attract a broader audience, especially younger buyers or those upgrading from smaller crossovers.

What Does the 2025 Bronco Base Model Offer?

What Does the 2025 Bronco Base Model Offer

Just because it is a base model doesn’t mean it is stripped down or boring. Here’s what you can expect from the 2025 Ford Bronco base trim:

Engine and Performance

  • 2.3L EcoBoost turbocharged engine

  • 7-speed manual transmission or 10-speed automatic option

  • Standard four-wheel drive

  • G.O.A.T. Modes (Goes Over Any Terrain)

This setup provides solid power and flexibility, especially for those who plan on taking their Bronco off-road but don’t need hardcore trail packages.

Exterior Features

  • Classic two-door or four-door body styles

  • Removable roof and doors

  • 16-inch steel wheels

  • Blacked-out grille with iconic Bronco badging

It keeps the retro style alive without unnecessary frills.

Interior and Tech

  • Cloth seats with basic trim

  • 8-inch touchscreen with SYNC 4

  • Apple CarPlay and Android Auto support

  • Rearview camera and basic driver-assist features

It’s not luxury, but it covers all the essentials. And honestly, that’s the appeal.

What Will It Cost You?

Now to the most important question, price.

The starting MSRP for the 2025 Ford Bronco base model is estimated to be around $36,000 for the two-door version and approximately $38,500 for the four-door version.

Add-Ons and Options

Of course, adding optional features like automatic transmission, upgraded wheels, towing packages, or roof racks can push the price closer to the mid-$40,000s.

But even with basic upgrades, the base model remains significantly cheaper than higher trims like the Wildtrak or Raptor, which can cost over $60,000.

Who Should Buy the Base Model?

The 2025 base model is ideal for:

  • First-time SUV or off-road buyers

  • Enthusiasts who want a blank canvas to customize

  • Budget-conscious drivers who want style and capability

  • People who prefer manual transmissions

  • Buyers uninterested in luxury interiors or advanced tech

Is It Worth It?

Yes, for the right buyer.

If you value the Bronco’s core strengths, durability, heritage design, off-road ability, and don’t need fancy features or a plush ride, the base model delivers excellent value. It offers the true Bronco DNA at a more accessible price point, making it a smart pick in the ultimate SUV buying guide for American families who prioritize rugged capability over luxury.

However, if you need advanced safety features, leather interiors, or top-tier comfort, you might want to consider one of the mid-level trims instead.

What the Experts Are Saying?

Automotive journalists in the US have generally welcomed the return of the base Bronco. “The base Bronco brings back accessibility to the iconic nameplate, something that was sorely missed since its removal.”

Industry experts also note that with used car prices still high, a new entry-level option like this gives buyers a much-needed alternative in a tight market.

Final Thoughts

Ford’s decision to bring back the 2025 Bronco base model is more than just a marketing move. It reflects changing consumer needs, economic realities, and the brand’s commitment to offering a more inclusive product lineup.

For many drivers, this is the Bronco they have been waiting for. Not overdone. Not overpriced. Just rugged, real, and ready for adventure.

So, is the base model right for you? That depends on your priorities, but one thing is clear. The Bronco is back where it belongs.

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Daniel Greene
Denver isn’t just where we work—it’s where we live, drive, and get our hands dirty under the hood. Sitting a mile above sea level, this city’s got its own rhythm. One minute you’re stuck in I-25 traffic, the next you're chasing sunsets in the foothills. That’s life here. Locals know the drill: snowy mornings, cracked windshields, and brakes that scream after a few icy hills. From weekend drives up to Red Rocks to navigating city potholes after a storm, driving in Denver is its own kind of experience. And if you're not used to that altitude? Your engine sure is. But what makes Denver special isn’t just the views—it’s the people. Folks here care about their gear, their trails, and their trucks. Whether it’s a lifted Tacoma or a first car fresh off Craigslist, every vehicle in this city tells a story. At Highway Pulse, we get it—because we’re part of that story too.